Our customers don’t like change

The website is fine the way it is

Have you ever heard yourself or someone you know saying any of these things?  I can understand all of these concerns!

Except I am going to tell you exactly why you don’t need to worry about these things.

You miss every shot you don’t take

Okay, a bit of a cliche but there’s a reason for it.  Your website, can ALWAYS be better.  You are missing out on potential customers you didn’t realise you had.

Let’s run through those objections from the start and I will walk you through why you shouldn’t worry about them:

1. Changing the website will be too hard

It’s a lot easier than you’d think! Most modern web development tools can be run by a well trained monkey.

It has never been easier to make small changes to your website than now!  Making changes to your website is not hard.

2. Our customers don’t like change

Okay, I have to be a bit harsh here.  90% of the time your customer’s won’t even notice a change.

If you make a minor update, change wording, add a new button, chances are your customers won’t even notice.  Most people don’t visit your website on a daily basis, and most don’t take notes on what it looked like.

Then why change?  Because these changes could convince new customers to engage with your business.

3. The website is fine the way it is 

If you aren’t willing to change, then you are stagnant, and if you are stagnant, you are falling behind.

Sure your website is fine now, but it can ALWAYS be better.  You can ALWAYS be making more sales and booking more clients.

It’s fine now sure, but in the future you will regret not running tests and keeping up with your audience as you slowly fade away.

Don’t be afraid to make mistakes and learn

Another common fear is that it will fail.  That’s a perfectly normal fear!

What should scare you more is the fear of falling behind.  You can’t be afraid to fail!

Understand that adjustments and changes can all be reverted just as easy as they were implemented.

That’s not to say that you shouldn’t be careful with what you publish online, but it should give you confidence in trying new things!

Key take away

You should never be afraid to update your website, make changes and try to serve your customers better.

Trying and learning is what, not only web design, but life is all about!  Don’t be afraid to fail, learn and try again.

The post Don’t fall behind and don’t be scared of change – updating your website! appeared first on CC Media.

Your customer has a problem.  You have a solution.  Your customer’s life will be better after they use your solution.

Honestly, it couldn’t be any more simple.  Your company website needs to clearly convey this message to your customers.

If your customer can’t figure out what you offer and how you can help them, they will leave your site dazed and confused – never having made a purchase or inquiry.  You need to capture the attention of your audience quickly.

In order to achieve the attention of your customers, you need to be able to answer two key questions:

1. What do your customers want or need?
2. What is preventing them from solving this issue?

If you can answer these two key questions, customers will listen.

What does your customer want or need?

When people search the web, they are looking for a solution to their problems.  They want to find out if your business can help them.  You, as a business, need to immediately communicate that YES you CAN help them!

For example, let’s say you make wedding cakes.  When someone searches for ‘wedding cake maker Brisbane’ they are searching with the intent to solve a problem.

What’s their problem?  They don’t have a wedding cake.

What’s the solution?  You can make them one!

How do I convey this message?

It’s easy – let your customers know immediately.

At the very top of your website you need to clearly state that you can solve their problem.  You need to add a clear and concise tag line that tells people what you do.

Some examples could be:

1. We make wedding cakes for everyone
2. Custom wedding cakes
3. Hand-made wedding cakes with love

A tag line with a simple message like this tells your customer that you can solve their problem.  Don’t worry about your ‘point of difference’ or your ‘unique offering’ just yet, that comes later.  Just focus on what your business basically does.

What is preventing your customer from engaging in business?

Customers will always have reasons that prevent them from engaging in business.

For example, a few key issues that could prevent people from buying a wedding cake are:

1. I don’t know what I want
2. I don’t want to spend too much money
3. I want something that tastes and looks good

These are all problems that customers may not even realise they have.  If you can answer at least one of these questions, you will go a long way to breaking down the barrier to engaging in business.

You can answer these questions in the subtitle below your main tag line or in the main body of your website.

Say something as simple as:

1. Catered for all budgets
2. Hand-made for all styles and tastes
3. Cakes that taste AND look good

Solving these secondary problems will put you ahead of your competition.  You will stand out with a clear message that speaks to your customers needs, wants and problems.

Conclusion

If you can answer and solve two questions:

1. What do your customers want or need?
2. What is preventing them from solving this issue?

You will be on the way to converting website visitors into customers.  Cut the crap and solve your customers problems.

The post Cut the crap and solve your customers problem appeared first on CC Media.